SEO report of serendipityretail.com

Redirected to www.serendipityretail.co.uk/

Kids Fancy Dress, Childrens Ball Gowns at Serendipity Retail

www.serendipityretail.co.uk/

Error! The "meta description" is missing, the page has no summary description!

   

 Tasks

  • Avoid using deprecated HTML tags.
  • Try to make your site load faster.

 SEO

URL

Domain : www.serendipityretail.co.uk/

Character length : 28

Title
Kids Fancy Dress, Childrens Ball Gowns at Serendipity Retail
Keywords (meta keywords)
Good! The website does not use “meta keywords”.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
There is robots.txt file.

 Social

Social Engagement

Linkedin1

Facebook Share0

Facebook Comments0

 Content

Doctype
HTML 5
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Kids Fancy Dress, Childrens Ball Gowns at Serendipity Retail

Character length : 60

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
Headings
H1H2H3H4H5H6
4062400
Heading structure in the source code
  • <H4> Girls Fancy Dress
  • <H1> Girls Fancy Dress Costumes
  • <H3> Girls Summer Fairy With Wand Costume
  • <H3> Girls Peacock Fairy Costume
  • <H3> Girls Rose Petal Fairy Costume
  • <H3> Girls Funky Flower Fairy Costume
  • <H3> Girls Vintage Fairy Fancy Dress Costume
  • <H3> Miss Isabella – Girls Victorian Costume
  • <H3> Tudor Princess Gown
  • <H3> Girls Snowflake Angel Fairy Costume
  • <H3> Girls Historical Countess Costume
  • <H3> Renaissance Maiden Girls Costume
  • <H3> Marie Antoinette – Girls Period Costume
  • <H3> Amethyst Queen Girls Princess Costume
  • <H3> Juliet Plum Girls Renaissance Princess Costume
  • <H3> Girls Blossom Fairy Costume
  • <H3> Girls Renaissance Princess Costume
  • <H3> Girls Georgian Historical Costume
  • <H4> Boys Fancy Dress
  • <H1> Boys Fancy Dress Costumes
  • <H3> Wizard Costume with Hat
  • <H3> Boys Reversible 2 in 1 Robin Hood & Elf Costume
  • <H3> Kids Buccaneer Pirate Costume
  • <H3> Kids Giraffe Fancy Dress Costume
  • <H3> Boys Astronaut & Racing Driver Reversible Costume
  • <H3> Boys Historical Dinosaur Costume
  • <H3> Triceratops Boys Dinosaur Costume
  • <H3> Kids Ride on Dragon Costume
  • <H3> Dalmatian Dog Kids & Toddler Costume
  • <H3> Boys Robin Hood Raider Cloak & Sword
  • <H3> Boys Pirate Costume
  • <H3> Kids Horse Costume
  • <H3> Boys Monster Costume
  • <H3> Kids Tiger Costume
  • <H3> Kids & Toddler Tabby Cat Costume
  • <H3> Knight Costume for Kids
  • <H4> Baby Fancy Dress
  • <H1> Baby & Toddler Costumes
  • <H3> Girls Princess Posy Costume
  • <H3> Sugar Candy Princess Fancy Dress Costume
  • <H3> Triceratops Boys Dinosaur Costume
  • <H3> Dalmatian Dog Kids & Toddler Costume
  • <H3> Kids Tiger Costume
  • <H3> Kids & Toddler Tabby Cat Costume
  • <H3> Girls Peach Melba Fairy Dress
  • <H3> Girls Ballerina Costume
  • <H3> Princess Fairy
  • <H3> Girls Pink Flower Fairy Costume
  • <H3> Girls Flower Fairy Party Dress & Costume
  • <H3> Girls Ladybird Costume
  • <H3> Girls Bumble Bee Costume
  • <H3> Boys Blue Monster Costume
  • <H3> Red Dragon Toddler & Kids Costume
  • <H3> Baby Bunny Fancy Dress Costume
  • <H4> Girls Ball Gowns
  • <H1> Girls Ball Gowns
  • <H3> Girls White Flower Party Dress
  • <H3> Ruby Red Sequin Ball Gown
  • <H3> Girls Pink Flower Ball Gown
  • <H3> Limited Edition Girls Red Rose Princess Dress
  • <H3> Girls Damson Duchess Dress
  • <H3> Girls Pink Rose Princess Ball Gown
  • <H3> Princess Pink Frilly Fairy Ball Gown
  • <H3> Need Help? Call us (01202) 798772
  • <H3> My Account
  • <H3> Customer Support
  • <H3> Contact Us
  • <H3> Recent News
  • <H3> Fabulous Fairies and Where to Find Them!
  • <H3> How to Create the Perfect Kids Pirate Party!
Word cloud
  • wishlist223
  • browse110
  • product110
  • costume81
  • girls59
  • add58
  • shop58
  • quick55
  • already55
  • added55
  • options55
  • select52
  • rating51
  • dress38
  • new33
  • fancy32
  • kids29
  • fairy26
  • princess26
  • costumes22
  • ball20
  • boys17
  • gown14
  • baby13
  • toddler13
  • party11
  • all11
  • historical11
  • perfect10
  • flower9
  • pink9
  • gowns9
  • little8
  • cart8
  • turn7
  • pirate7
  • red6
  • renaissance6
  • dolls6
  • account6
  • beautiful6
  • accessories6
  • sweet5
  • rose5
  • tabby4
  • cat4
  • just4
  • tiger4
  • blue4
  • search4
  • cute4
  • tutu4
  • clothes4
  • dresses4
  • into4
  • dinosaur4
  • dog4
  • triceratops4
  • vibrant4
  • dragon4
Keyword matrix
wordtitledescriptionsheading
wishlist
browse
product
costume
girls
add
Two Word cloud
  • browse wishlist87
  • wishlist quick51
  • add to wishlist26
  • product added23
  • options add22
  • wishlist product17
Three Word cloud
  • browse wishlist quick51
  • wishlist product added33
  • browse wishlist the product22
  • select options add19
  • options add to wishlist5
  • toddler tabby cat4
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 66 images on this web page.

Alternate attributes for the following 9 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

 Readability

Flesch–Kincaid Grade Level
7.40
Flesch Reading Ease
47.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
6.60
Dale–Chall Readability
8.90
SMOG Index
7.60
Spache Readibility
5.00
Number of letters
42019
Number of words
7476
Number of sentences
2434
Average words per sentences
3
Number of syllables
13787
Syllables in words
13705
Average syllables in words
1.84
Number of words in first three syllables
1433
Percentage of word / syllables
19.17
Words not in Dale-Chall easy-word list
4159
Words not in Spache easy-word list
473

 Technologies

Mobile optimization
This website is optimal for mobile devices!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Good! The web address is accessible only in one version. The version without www is redirected to the version with www.
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Loading time
7,749 ms
Table layout
Good! No nested tables found.
Render blocking resources
Good! No render blocking elements found!

 Speed test – Javascript

Javascript
Error! Too many javascript files found which slows down the page load on the website.
  • https://www.serendipityretail.co.uk/wp-includes/js/jquery/jquery.js?ver=1.12.4
  • https://www.serendipityretail.co.uk/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.tools.min.js?ver=5.3.1.5
  • https://www.serendipityretail.co.uk/wp-content/plugins/revslider/public/assets/js/jquery.themepunch.revolution.min.js?ver=5.3.1.5
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart.min.js?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-content/plugins/js_composer/assets/js/vendors/woocommerce-add-to-cart.js?ver=5.0.1
  • https://www.serendipityretail.co.uk/wp-includes/js/jquery/ui/core.min.js?ver=1.11.4
  • https://www.serendipityretail.co.uk/wp-content/plugins/Ultimate_VC_Addons/assets/min-js/ultimate.min.js?ver=3.16.4
  • https://www.serendipityretail.co.uk/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
  • https://www.serendipityretail.co.uk/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.6
  • https://www.serendipityretail.co.uk/wp-content/plugins/nexthemes-plugin/assets/js/isotope.min.js?ver=2.2.0
  • https://www.serendipityretail.co.uk/wp-content/plugins/nexthemes-plugin/assets/js/imagesloaded.pkgd.min.js?ver=3.2.0
  • https://www.serendipityretail.co.uk/wp-content/plugins/nexthemes-plugin/assets/js/jquery.prettyPhoto.js?ver=3.1.6
  • https://www.serendipityretail.co.uk/wp-content/plugins/nexthemes-plugin/assets/js/nexthemes.js?ver=1.2.3
  • https://www.serendipityretail.co.uk/wp-content/plugins/nexthemes-plugin/assets/js/jquery.autocomplete.min.js?ver=1.2.24
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/jquery-blockui/jquery.blockUI.min.js?ver=2.70
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/frontend/woocommerce.min.js?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/jquery-cookie/jquery.cookie.min.js?ver=1.4.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/frontend/cart-fragments.min.js?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce-variation-swatches-and-photos/assets/js/swatches-and-photos.js?ver=2.0.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/prettyPhoto/jquery.prettyPhoto.min.js?ver=3.1.5
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/prettyPhoto/jquery.prettyPhoto.init.min.js?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-content/plugins/yith-woocommerce-wishlist/assets/js/jquery.selectBox.min.js?ver=1.2.0
  • https://www.serendipityretail.co.uk/wp-content/plugins/yith-woocommerce-wishlist/assets/js/jquery.yith-wcwl.js?ver=2.0.16
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/js/theshopier-libs.min.js?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/js/smoothScroll.js?ver=1.3.9
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/js/theshopier-main.js?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-includes/js/underscore.min.js?ver=1.8.3
  • https://www.serendipityretail.co.uk/wp-includes/js/wp-util.min.js?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/js/frontend/add-to-cart-variation.min.js?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-includes/js/jquery/ui/widget.min.js?ver=1.11.4
  • https://www.serendipityretail.co.uk/wp-includes/js/jquery/ui/mouse.min.js?ver=1.11.4
  • https://www.serendipityretail.co.uk/wp-includes/js/jquery/ui/draggable.min.js?ver=1.11.4
  • https://www.serendipityretail.co.uk/wp-includes/js/jquery/ui/droppable.min.js?ver=1.11.4
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/js/jquery.countdown.min.js?ver=2.0.5
  • https://www.serendipityretail.co.uk/wp-includes/js/wp-embed.min.js?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=5.0.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/js_composer/assets/lib/vc_accordion/vc-accordion.min.js?ver=5.0.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/js_composer/assets/lib/vc-tta-autoplay/vc-tta-autoplay.min.js?ver=5.0.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/js_composer/assets/lib/vc_tabs/vc-tabs.min.js?ver=5.0.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/mailchimp-for-wp/assets/js/forms-api.min.js?ver=4.0.11
File size of all javascript files combined
0.00
Javascript minifying
Great! The Javascript files are minified.

 Speed test – CSS

CSS
Error! Too many CSS files detected that slows down the page load.
  • https://www.serendipityretail.co.uk/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.6
  • https://www.serendipityretail.co.uk/wp-content/plugins/nexthemes-plugin/assets/css/prettyPhoto.css?ver=3.1.6
  • https://www.serendipityretail.co.uk/wp-content/plugins/nexthemes-plugin/assets/css/style.css?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/plugins/revslider/public/assets/css/settings.css?ver=5.3.1.5
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/css/woocommerce-layout.css?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/css/woocommerce-smallscreen.css?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/css/woocommerce.css?ver=2.6.13
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce-variation-swatches-and-photos/assets/css/swatches-and-photos.css?ver=2.0.1
  • https://www.serendipityretail.co.uk/wp-content/plugins/woocommerce/assets/css/prettyPhoto.css?ver=3.1.6
  • https://www.serendipityretail.co.uk/wp-content/plugins/yith-woocommerce-wishlist/assets/css/jquery.selectBox.css?ver=1.2.0
  • https://www.serendipityretail.co.uk/wp-content/plugins/yith-woocommerce-wishlist/assets/css/style.css?ver=2.0.16
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/css/bootstrap.min.css?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/css/owl.carousel.css?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/css/owl.theme.default.css?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/css/font-awesome.min.css?ver=4.4.0
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/css/animate.css?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/css/theshopier-icons.css?ver=1.0.0
  • https://www.serendipityretail.co.uk/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=5.0.1
  • https://www.serendipityretail.co.uk/wp-content/themes/theshopier/style.css?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/uploads/smile_fonts/Defaults/Defaults.css?ver=b8f5f6ccfe38aa8068dd0c3999595a01
  • https://www.serendipityretail.co.uk/wp-content/plugins/Ultimate_VC_Addons/assets/min-css/ultimate.min.css?ver=3.16.4
  • https://www.serendipityretail.co.uk/wp-content/plugins/pc-custom-css/custom.css?pc_custom_css_ver=1485179688
  • https://www.serendipityretail.co.uk/wp-content/plugins/js_composer/assets/css/js_composer_tta.min.css?ver=5.0.1
File size of all css files combined
0.00
CSS minifying
Great! The CSS elements are minified.

 Speed test – Compression

Uncompressed size of the of the HTML
0.00
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Browser cache
The browser cache is set correctly for all elements.

 Speed test – Images

File size of all images combined
0.00
Image optimisation
All images are optimized.

 Links

We found a total of 352 different links.
Internal links: 350
External links: 2

External links:

Link text (anchor) Link strength
tell all your friends to come and check us out!
https://www.facebook.com/SerendipityRetail

Internal links:

Link text (anchor) Link strength
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kids costumes
fancy dress
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https://www.serendipityretail.co.uk/.. /girls-summer-fairy-fancy-dress-costume
Girls Summer Fairy With Wand Costume
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Browse Wishlist
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New
Girls Peacock Fairy Costume
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https://www.serendipityretail.co.uk/.. /girls-rose-petal-fairy-costume
Girls Rose Petal Fairy Costume
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https://www.serendipityretail.co.uk/.. /girls-funky-flower-fairy-costume
Girls Funky Flower Fairy Costume
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https://www.serendipityretail.co.uk/.. /girls-vintage-fairy-fancy-dress-costume
Girls Vintage Fairy Fancy Dress Costume
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https://www.serendipityretail.co.uk/.. /miss-isabella-girls-victorian-costume
Miss Isabella – Girls Victorian Costume
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New
Tudor Princess Gown
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https://www.serendipityretail.co.uk/.. /girls-snowflake-angel-fairy-costume
Girls Snowflake Angel Fairy Costume
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New
Girls Historical Countess Costume
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New
Renaissance Maiden Girls Costume
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https://www.serendipityretail.co.uk/.. /marie-antoinette-girls-period-costume
Marie Antoinette – Girls Period Costume
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New
Amethyst Queen Girls Princess Costume
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Quick shop
New
Juliet Plum Girls Renaissance Princess Costume
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https://www.serendipityretail.co.uk/.. /girls-blossom-fairy-costume
Girls Blossom Fairy Costume
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New
Girls Renaissance Princess Costume
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Quick shop
https://www.serendipityretail.co.uk/.. /girls-georgian-historical-costume
Girls Georgian Historical Costume
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Boys Fancy Dress Costumes
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Quick shop
SaveNew
Wizard Costume with Hat
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Add to Wishlist
Quick shop
https://www.serendipityretail.co.uk/.. /boys-reversible-2-in-1-robin-hood-elf-co...
Boys Reversible 2 in 1 Robin Hood & Elf Costume
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Quick shop
Save
Kids Buccaneer Pirate Costume
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Quick shop
https://www.serendipityretail.co.uk/.. /kids-giraffe-fancy-dress-costume
Kids Giraffe Fancy Dress Costume
Add to cart
Add to Wishlist
Quick shop
New
Boys Astronaut & Racing Driver Reversible Costume
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Add to Wishlist
Quick shop
https://www.serendipityretail.co.uk/.. /boys-historical-dinosaur-costume
Boys Historical Dinosaur Costume
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Add to Wishlist
Quick shop
https://www.serendipityretail.co.uk/.. /triceratops-boys-dinosaur-costume
Triceratops Boys Dinosaur Costume
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Add to Wishlist
Quick shop
https://www.serendipityretail.co.uk/.. /kids-ride-on-dragon-costume
Kids Ride on Dragon Costume
Add to cart
Add to Wishlist
Quick shop
https://www.serendipityretail.co.uk/.. /dalmatian-dog-kids-toddler-costume
Dalmatian Dog Kids & Toddler Costume
Select options
Add to Wishlist
Quick shop
New
Boys Robin Hood Raider Cloak & Sword
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Add to Wishlist
Quick shop
New
Boys Pirate Costume
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Quick shop
https://www.serendipityretail.co.uk/serendipity/kids-horse-costume
Kids Horse Costume
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Add to Wishlist
Quick shop
New
Boys Monster Costume
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Add to Wishlist
Quick shop
New
Kids Tiger Costume
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Add to Wishlist
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https://www.serendipityretail.co.uk/.. /kids-toddler-tabby-cat-costume
Kids & Toddler Tabby Cat Costume
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Knight Costume for Kids
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Baby & Toddler Costumes
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https://www.serendipityretail.co.uk/.. /girls-princess-posy-costume
Girls Princess Posy Costume
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Sugar Candy Princess Fancy Dress Costume
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Girls Peach Melba Fairy Dress
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https://www.serendipityretail.co.uk/serendipity/ballerina-costume
Girls Ballerina Costume
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Princess Fairy
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Girls Pink Flower Fairy Costume
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Girls Flower Fairy Party Dress & Costume
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https://www.serendipityretail.co.uk/.. /girls-ladybird-costume
Girls Ladybird Costume
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https://www.serendipityretail.co.uk/.. /girls-bumble-bee-costume
Girls Bumble Bee Costume
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Boys Blue Monster Costume
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Red Dragon Toddler & Kids Costume
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Baby Bunny Fancy Dress Costume
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Girls Ball Gowns
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princess costumes
pageant dresses
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Girls White Flower Party Dress
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Ruby Red Sequin Ball Gown
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Girls Pink Flower Ball Gown
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Limited Edition Girls Red Rose Princess Dress
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Girls Damson Duchess Dress
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Girls Pink Rose Princess Ball Gown
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Princess Pink Frilly Fairy Ball Gown
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My Account
Order History
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Shipping Details
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Returns & Terms
Privacy policy
https://www.serendipityretail.co.uk/fabulous-fairy-kids-fancy-dress
Fabulous Fairies and Where to Find Them!
https://www.serendipityretail.co.uk/how-to-create-the-perfect-kids-pirate-pa...
How to Create the Perfect Kids Pirate Party!

 Website security

IP
198.252.108.61
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
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 Order of Heading elements on mobile by position

  • H4 : Girls Fancy Dress, ( 0px from top )
  • H1 : Girls Fancy Dress Costumes, ( 851px from top )

 Typos

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